The Golden Circle: TED Talk by Simon Sinek

Created: Wednesday, January 23, 2013, posted by Geetesh Bajaj at 9:11 pm

Updated: at



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One of the most interesting talks I have heard in a long time comes from TED, one of my favorite sources of inspiring content.

In this talk, Simon Sinek explains why most mundane presentations (or almost anything) are geared towards answering the “what” questions. And then he goes on to explain that we must also ask ourselves the “how” and “why” questions–only them will we be convinced enough to spread the enthusiasm to others!

Learn more about Simon at this Start With Why site.

Simon has also authored the best-selling book of the same name, Start With Why.

Simon Sinek Site


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